AR continues to find its native footing in a race to find the primary killer app that appeases the mainstream. That technique also involves finding use instances that align with monetization and revenue ability, which we’re starting to see in AR advertising and commerce.
This became the subject of the modern-day episode of the Above the Cloud podcast (embedded below), in which I got the chance to speak AR with display host Charles Laughlin of the Local Search Association. Like our podcast, the display frequently uses place-centered media and commerce to explore technology.
As we’ve examined, AR has many implications for neighborhood trade. Despite the outsized interest that eCommerce receives, 90+ percent of retail spending locally is in physical stores. AR can fit appropriately into that not-unusual hobby as an extension of cellphone-assisted buying.
This includes many factors we’ve been analyzing over the last few months, including visual search. Led by using Google Lens, it could develop into an actual utility for contextualizing commerce-heavy items—the entirety from nearby storefronts to eating place menus to shoes you spot on the road.
AR also emerges when global physical retail is undergoing significant transformation. Amazon Go stores and the counteractive “retail as a carrier” movement have raised attention and starvation for retail evolution. So, AR’s retail shopping use cases fall on fertile soil.
But retail is simply one way AR intersects with neighborhood commerce. As we discuss on the show, AR comes into play in another critical nearby trade class: home services. Innovators like Street are bringing far-flung assistance to conventional provider calls (assume: busted pipe).
The imaginative and prescient is primarily to allow owners to be the eyes and ears of a faraway seasoned through their upheld cellphones. By giving professionals that telepresence to diagnose that busted pipe, they can gain operational efficiencies by scoping and pricing jobs from afar, consequently reducing the number of their drive times.
Our current presence and takeaways from the AWE conference tested some of those principles. AR is already deployed inside the agency to boost operational efficiencies through visual overlays (assume: device upkeep) but is also moving down-marketplace to local provider businesses, à l. A. Street.
But that scratches the surface. More takeaways (courtesy of the episode show notes) may be seen below, followed by the embedded episode audio. Stay tuned for more narrative and multimedia as we preserve to music the progress of AR as a neighborhood trade enabler. Home service franchise opportunities seem to be the right groups to check out because new houses are built, and antique homes are remodeled every year. These can probably be pricey tasks for companies.
In Summary
Home offerings can be an excellent opportunity if you’re interested in becoming a franchise for an enormous enterprise. They are called everywhere in the world as people build new homes and remodel current ones. Many people delight in how their homes look and function. With a few homeowners lacking the vital skills, equipment, or time to tackle home initiatives, those agencies can assist them.
