Sports Illustrated’ Magazine Now Under Ross Levinsohn

by Lionel Casey
The storied mag Sports Illustrated and its internet site have a brand new publisher.

The sixty five-year-vintage mag’s editorial content material could be managed with the aid of a virtual outfit referred to as Maven, in a deal introduced Monday. Ross Levinsohn, the debatable former publisher of the Los Angeles Times, has been named CEO.

It comes simply three weeks after Sports Illustrated was bought for $one hundred ten million through a brand and marketing firm called Authentic Brands Group. As part of that deal, its previous proprietor Meredith Corp. I could have had editorial management for up to 2 years. Instead, Authentic Brands now has an agreement with Maven.

Maven, a Seattle-based media agency, was founded using James Heckman, who previously worked at Fox and Yahoo. Heckman and Levinsohn, who have become a govt at Fox and Yahoo, have long been professionally intertwined.

They plan to rename the enterprise Sports Illustrated Media and extend the brand worldwide in partnership with Authentic Brands.

Though the business enterprise did not offer a piece of writing imaginative and prescient, the deal increases questions about the editorial future of Sports Illustrated. The business practices of Levinsohn and Heckman were the challenge of an earlier NPR investigation.

As a writer of the Los Angeles Times and an investor in a digital outfit referred to as True/Slant, Levinsohn embraced a method he termed “gravitas with scale” — a version that turned into primarily based on unpaid contributors and supposed activity losses for the traditional newsroom newshounds in The Tribune publishing chain.

Levinsohn was sued two times as an executive and became accused of fostering a place of job environment that turned into conducive to sexual harassment, NPR has previously mentioned. His company employers settled each proceeding against him and his co-defendants for undisclosed sums.

Maven paid $ forty-five million in opposition to destiny royalties of Sports Illustrated, consistent with a Securities and Exchange Commission filing. Under the phrases, Authentic Brands can pay Maven a proportion of revenues and ten-12 months licensing settlement that may be renewed for a total of a hundred years.

Monday’s sale is just the cutting-edge media acquisition for Maven. These days as closing week, it bought financial news web page TheStreet for $sixteen.5 million.

The first problem of Sports Illustrated hit newsstands in 1954. The mag, which focused its insurance on sports, additionally featured deep dives inside the arenas of civil and human rights, politics, energy, and cash through the lens of recreation.

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