Sports Minister Kiren Rijiju Does The Bottle Cap Challenge To Promote Fitness!

by Lionel Casey

The Bottle Cap Challenge is the latest viral trend to hit the Internet, with everybody from John Mayer to Kendall Jenner to Akshay Kumar sharing their videos of nailing the task. And now, the Union Minister for Sports and Youth Affairs has additionally decided to jump on, or let’s consider kick, the viral bandwagon!

A video of Rijiju acing the assignment has been shared on Twitter, and it is indeed alternatively correctly executed. But what’s prompted the Union Minister to try his hand leg at this mission? Well, it is a cause close to any sports minister’s heart, of direction—to sell health!

Viral demanding situations are regularly something instead of stupid and meaningless (until they’re something like the #WhatTheFloofChallenge, which becomes totes adorbs, BTW). Often, matters like the #KikiChallenge can even land you in the problem. However, challenges that fuse a laugh with causes, like health challenges or ice bucket ventures, are undoubtedly an excellent way to get people worried about the reason.

Now, certainly, you have got to have high-quality fitness degrees if you need to pull off that kick efficiently. We’ve seen the likes of Akshay Kumar and Tiger Shroff do it, and we all understand how healthy they are. This undertaking might then be the ideal way to promote fitness and health among people.

Let me give you one last real global example of how NOT to market yourself. Previous yr, I became on retainer as a consultant to a mid-sized supplement corporation. The organization owner asked me if I knew more than one health version type that might paint his sales space for an exchange show. In truth, he asked, “unknowns, some new faces human beings had no longer visible but had actual potential to develop with the agency.” I went and found him two such gals I thought healthy the bill.

He supplied to pay for their flights, room, and meals, plus a thousand greenbacks each for the day’s paintings. The women had been instructed to be at the booth at 9 am sharp. The night before the motel, I noticed the two women entering a cab at 11 pm or so dressed to kill, simply on their way out to a birthday celebration. They confirmed at the booth thatt they were an hour and a half overdue and had hung out the subsequent day! What became the result of this? (1) it embarrassed me to no end as I had advocated them to the company proprietor (2) they might never get work from that employer once more, (3) they would never get any work from me again, and (4) they could no longer get a reference from either folk for other jobs.

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