Buy Debuts Collection of Connected Fitness Products

by Lionel Casey

MINNEAPOLIS–(BUSINESS WIRE)–Working out just got even more high-tech. Today, Best Buy introduced a new collection of linked fitness products from several of the arena’s leading revolutionary workout businesses, including Flywheel Sports, NormaTec, Hyperice, Hydrow, and NordicTrack. The new collection is part of the company’s commitment to supporting customers in using technology to live healthier lives.

The new products—related motorcycles, rowing machines, and a restoration device cherished by professional athletes—will help clients get an attractive, private, and effective workout without leaving their homes. Many products connect users with global-class fitness running shoes to help them live inspired, have fun, and get the maximum out of their exercise.

The series is available now on BestBuy.Com, with a new, dedicated fitness area coming to more than a hundred shops by the end of the year.

“We recognize there’s a developing intersection between fitness and generation, and no one knows tech as we do,” said Jason Bonfig, Chief Merchandising Officer. We’ve promised our clients we’ll help enrich their lives, together with their fitness and health, through technology. This is a high-quality example of how we’re living up to that commitment.”

Best Buy’s Blue Shirts and In-Home Advisors will acquire special training to assist customers in finding out, recognizing, and buying the device, whether in a store or their homes. Best Buy and Geek Squad will manipulate delivery and setup, and Total Tech Support participants get 20 percent off those offerings.

The new series is simply the modern instance of Best Buy’s growing dedication to health. Last summer, Best Buy received GreatCall, a frontrunner in linked fitness for the lively getting older, offering easy-to-use cell products and consumer care services to help older adults stay more independent. Also, the corporation has usually been the cross-to destination for merchandise like interest trackers and smart scales, which are more significant these days, adding telehealth gadgets to its shelves.

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