Sports and entertainment employer Wasserman, founded by entertainment executive Casey Wasserman and representing thousands of athletes, coaches, and social media influencers, has announced it is launching a new division committed to raising the visibility of women in sports and entertainment.
The company’s new arm, The Collective, will seek to deliver strategies and ideas for expertise and types that empower and speak to girls.
“The Collective is the fruit of decades of hit paintings representing ladies and supporting brands connected to ladies. We have a duty and an opportunity to use our expertise and community to empower women. With the backing of all of Wasserman and Casey, the collective goals are to contribute to that aim even as we move our enterprise forward,” stated Thayer Lavielle, government VP of the brand new branch.
Separately, the Wasserman Foundation, additionally based by Casey Wasserman, has committed $1 million to fund charitable applications encouraging the boom and development of women in sports and enjoyment.
Wasserman represents over one hundred fifty of the world’s maximum-hit girl athletes, including over half of the U.S. Women’s National Soccer Team, which just returned from an effective World Cup campaign in France, and 26 WNBA players and several women Olympians. Recent ESPY Awards Woman Athlete of the Year winner Alex Morgan and World Cup pinnacle-scoring U.S. Midfielder Megan Rapinoe are both on the books at the company.
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