How RUSSSH went from a call-based venture manager to being Mumbai’s cross-to shipping service

by Lionel Casey

Seven-yr-old startup RUSSSH, which commenced by taking mission requests over the telephone, is almost the Dunzo of Mumbai with its delivery service. Now, it desires to increase to different metros.

Back in 2012 when RUSSSH started as GetMyPeon, it became the best errand-walking and transport carrier in Mumbai. That going for walks errands for random human beings can be an actual commercial enterprise became a unique idea for India on time. Founder Bharat Ahirwar pooled in Rs 20,000 from his financial savings and started taking mission orders through calls, emails, and later, via social media.

There was no website, and that seemed o.K. Because GetMyPeon changed into finishing pretty much eight obligations a day at Rs 100 according to request. From choosing up groceries and taking a vehicle for servicing to losing someone on the airport, the startup became helping Mumbaikars perform their daily chores effortlessly.

“At that time, we have been simply competing with regular maids, watchmen and office boys. We said we should do those obligations higher because we had skilled and truthful errand boys who understood the urgency and confidentiality of the tasks,” Bharat tells YourStory.

Phone orders to on-call for concierge app

About three years on, in 2015, GetMyPeon rebranded itself as RUSSSH. It also received a seed investment of $250,000 from undisclosed angels. An internet site accompanied due to the fact the startup realised it had to “begin taking pictures data” about customers. As more orders flowed in, RUSSSH stepped up its shipping fleet. It additionally elevated its variety of obligations and started out servicing Navi Mumbai and Thane, at the side of Mumbai.

In 2016, it rolled out a cellular app, which becomes the want of the hour. Bharat says, “From taking orders at the telephone to processing them on an app, we needed to exchange the whole manner we have been doing commercial enterprise.”

And for the appropriate purpose.

He explains,

“When we began in 2012, errand-walking became exceptional. In reality, we had people calling us and asking us what an ‘errand’ intended. It took us a long time to convince them that errands and daily tasks may be outsourced to educated executives. But round 2016, ‘errand’ become a commonplace phrase and those understood the concept.”

So, what without a doubt changed that helped familiarise Indians with errand-going for walks?

One phrase: Dunzo.
How Dunzo proved the assignment management quarter

The Bengaluru-primarily based personal venture control carrier, based in 2015, had picked up massive buzz within the home startup environment. Dunzo allowed humans to create ‘to-do’ lists and helped them accomplish those duties with its very own fleet.

Everything from choosing and dropping official documents to fixing a faucet to turning in a party gets dressed at a short word and greater, Dunzo had come as a messiah within the lives of busy Bangaloreans. But, what Dunzo additionally controlled to do turned into crack open the market for on-call for concierge offerings.

And Bharat easily acknowledges that. He states,

“Before Dunzo, investors were no longer simply sure about this region. They concept errand offerings might come and go and weren’t keen to take bets. But now the notion has changed and universal recognition has grown.”

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