South Korean domestic cleansing startup Miso sweeps up $eight million Series

by Lionel Casey

South Korean domestic cleansing carrier Miso wants to depart its competition inside the dirt after raising an $8 million Series A. Led through adventure, with participation from returning buyers Y Combinator, FundersClub, Strong Ventures, and new backer Social Capital, the funding may be used to advertise and get into new Asian nations.

The Y Combinator alum, which changed into the 1/3 startup from South Korea to participate in the accelerator application, has now raised over $10.5 million in total. When TechCrunch first profiled Miso in June 2016, it began processing approximately five,000 bookings a month. Now co-founder and CEO Victor Ching says the platform processes about 50,000 to 60,000 cleanings a month.

The enterprise claims that it has processed over 750,000 bookings since it changed into founded in 2015 and made greater than $forty million in gross merchandise price over the last three years. It has served 110,000 customers and currently has 15,000 cleaners on its platform, which is available through cell apps and its internet site.

When they launched, Miso and competitors like WaHome and Daeri Jubu represented a shift in how home cleaners work in South Korea, where the call for their offerings is growing way to the boom in dual-profit households. As Ching explains to TechCrunch, cleaners formerly had to pay a month-to-month charge to enroll in an agency and were regularly required to check-in at its office to anticipate bookings, even though work wasn’t assured. Cleaning apps supply clients and cleaners with more comfort and flexibility and a rating machine for transparency.

Ching says that when he and co-founder Haksu Lee started Miso, they assumed maximum cleaners would need the equivalent of complete-time work, or approximately 30 to 40 hours a week. In reality, however, most effective, about 30% of its providers want to work that many hours, while the rest smooth on a part-time foundation or to supplement their income. Full-time cleaners on the platform usually earn up to approximately $2,000 a month (in comparison, the monthly minimum wage for complete-time paintings in South Korea is about $1 four hundred).

To stick out from competitors, Miso has centered on the growing scale over the past years, says Ching. They became chief product officer at meals delivery startup Yogiyo earlier than it changed into received through Delivery Heroin 2014. Ching’s revel in managing food transport logistics helped him develop Miso’s backend so that once bookings began to grow, it changed into being able to arrange shorter commutes for cleaners. This, in flip, allowed the organization to offer quicker bookings of approximately 2 to 3 hours, increasing its consumer base (it initially handiest offered 4- or eight-hour sessions). Its services additionally now consist of air conditioner and washing device cleanings and equal-day bookings in some markets.

Miso’s logistics machine also helps match cleaners and customers. About 1/2 of its purchaser base are subscribers, implying they typically book a cleaning as soon as a week. Most prefer to have the same man or woman come over every week, meaning Miso desires to pair them with a cleaner willing to move over often. Miso’s platform considers the alternatives of each client and vendor and also attempts to shape jobs within the equal constructing or condominium complex with one cleaner. Ching says that is a critical benefit Miso has over the competition because its attention on convenience keeps cleaners loyal to the platform.

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